Letter to Volvo

The contact form on Volvo's website

My friend Tad just posted this letter on Volvo North America’s Website. I highly encourage you to do the same:


I’ve been following Freya Svensson’s saga with her Volvo:


I know this person and know her character to be of a very high ethical standard. Her credibility is quite high. Therefore, I find it hard to believe that a respected company like Volvo would not stand behind its products.

Volvo and its local dealer in Pasadena, CA (Rusnak) is getting quite a black eye over this. Freya’s following is growing. Do the math. The costs you’re saving by not standing behind your product is now being outweighed by the loss of potential customers. I didn’t have anything against Volvo cars before this, but now, I wouldn’t go near a Volvo.

In the days of social media, if a company doesn’t provide quality service and stand behind its products, people find out about it. I would encourage Volvo of North America to step up and do the right thing. Take care of Freya’s Volvo problem and reverse the tide of your bad image in the Los Angeles area. It can only get worse by ignoring it and treating customers poorly.

Thanks for listening.


Thank YOU, Tad!

4 Responses to “Letter to Volvo”

  1. 1 Tad November 21, 2009 at 1:46 am

    I received this very encouraging response tonight:

    Hello Tad,

    Please continue to watch Freya’s story.

    I’m sure she will update everyone after my conversation with her today and as we work through this.

    We consider our owners family, and we do not ignore family.

    Thank you for writing in!

    Drive Safely,

    Bill Casey

  2. 3 rusmackedvolvo November 22, 2009 at 4:02 pm

    Wonderful, Tad. Thanks for the update. Bill and I did indeed have a good initial discussion on Friday afternoon. I look forward talking to him again next week. I’ll keep you posted.

  3. 4 stacy November 23, 2009 at 3:38 am

    oh bill know him well..my car has been towed 9 times in less than 2 years ………then i needed a new engine that volvo would not pay for insurance did…car is still worth nothing as a trade in poor resale value

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